A multi-product menswear designer specialising in tailoring with over twelve years of experience in the menswear industry. My skills and passion have taken me on journey through many facets of the industry from working with British and European high street to independent contemporary RTW and Savile Row bespoke tailoring brands.

My experience as a designer, curator of menswear, trend and mood developer has taught me that product is not the whole picture and there is a strong relationship between product development, branding and forecasting. The success can be measured in how the product is communicated, how the customer profile has been met and how the brand reflects todays and taps into tomorrows needs and desires. I am fascinated how people think and perceive, buy and wear brands. With this in mind, I commence my design process, I create and capture the mood and tell a story that will relate to the customer through fabric and intelligent design .

My approach is always directed to a man’s essential wardrobe by creating core pieces that will work easily into his existing lifestyle. More aspirational garments are then created to bring interest into the range allowing a good balance of commercial and on-trend product.